We are mindful of every ingredient we put in our formulas + are committed to prioritizing the safety + values of our customers. We take extra care to ensure each + every product is clean, vegan, cruelty-free + recyclable without compromise.
We tap into the best of both worlds to combine best in class ingredients that are proven and deliver on their promises.
We named our brand Good Faith for a reason. You can count on us to be trustworthy, never sacrifice quality ingredients or cut corners + do all that we can to offer fair pricing.
We believe it's time to highlight real people with real skin, define our own beauty standards + embrace our natural selves. Because beauty is not cruel. It’s not selfish. It’s not hurtful. Beauty is loving. Beauty is good. And we all deserve it. Beauty is kind. One of a kind.
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